Registered Trademarks by Luc Waring - Private View

  • 16 March 2017, 6pm-9pm
  • For yourself+guest
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The Story

Imitate Modern is thrilled to announce the forthcoming exhibition of British artist Luc Waring’s artworks. Waring’s new solo-exhibition Registered Trademarks, explores how we, both as individuals and a society, have internally registered luxury branding through advertisements.

For this exhibition, Waring’s major source of influence comes from today’s metropolis, since advertisements make up the large majority of the images we see around us. As Duchamp used the urinal as his everyday ‘readymade’, Waring explains: “I use the most commonly viewed phenomena in our environment: advertisements. To me, these are internationally relevant ‘ready-mades’ of today.”

The source materials for this exhibition range from a 1970s Dior campaign to today’s Vogue content. Waring’s style has evolved from his roots in Street Art and Pop Art to his more recent love and respect for the ideas and style of Abstract Expressionism and European Modernism. These works illustrate his six-year journey as a professional artist, both stylistically and conceptually.

A noteable collector of his works is The Dowager Viscountess Rothermore, and even Kate Moss, a prominent subject of some of his pieces. One of Luc Waring’s pieces has also featured in the tabloids regarding Lindsay Lohan’s break-up scandal.

RSVP to attend a unique private view on 16 March 2017.

The exhibition will run from 16 March – 27 March 2017.

19 Shepherd Market, London


Tel: 020 71834963